How To Promote a Concert: A few Tips
Please accept the information below as a guide offering suggestions for publicizing
a concert and encourage maximum attendance and success!
Some of the recommendations may not be appropriate for your type of concert.
While some of the concepts may be obvious, others may be new but worthy of a
try.
I will cover the aspects of flyer/poster concert promotion and a few tips for
media promotion..
Firstly, the single most importand thing when you want to promote a concert
is to start delegating duties and make sure helpers know what's expected of
them.
So let's start!
[Flyers and Posters]
It's importand to have a well designed, eye-catching flyer or poster. It will
show people that the concert deserves their anticipation, time and money.
The artist's management may provide you with some flyers or posters to start
with.
If you prefer to create your own flyer or poster, you should find a graphics
professional or pronting company willing to donate services in exchange for
advertising..
If it's the first time the artist is coming to your town or city be sure to
include a testimonial on the flyer or poster. A flyer that simple advertises
an artist or a band will mean nothing to someone who has never heard of them!
Assign volunteers to post the flyers in places likely to attract the most attention.
Try grocery stores, local chamber of Commerce offices, Art Councils or other
communities, malls, shoping plazas, music stores, book stores, galleries and
other popular gathering spots where flyers are displayed routinely but be sure
to ask for permission before posting.
Do not forget to post the flyers or posters to the concert location itself!
Try to hang posters as close to the average eye level as possible..
[Media and other sources of publicity]
List the concert in community calendars, Newspaper, Magazines or radio and TV
stations if possible. Radio and Tv stations may be willing to anounce events
for free.
Be sure to notice them many weeks in advance. In the listing include the date
of the concert, time, location, ticket price, ticket outlets, sponsors of course
and phone numbers for information.
Ask promotional material from the artist's managementslike interviews, video
clips, song samples, photographs etc. Try to deliver the material to the media
along with the news release anouncing the concert.
Make sure you follow up by phone. Ask from the management to arrange an interview
with the artist(s) if possible. Discuss other possibilities.
Provide artist's promo material (if available) to radio stations likely to
air it. Encourage them to play it often especially a week or two before the
concert. Have volunteers and friends telephone the stations and request more..!
If you are using an answering machine make a recording using sound clips from
the artist. Advertise the phone numbers available to call in newspapaer or on
the radio. Include a short message in the recordings detailing concert info.
When you are online, subscribe to any music-related newsgroups or bulletin
boards. Post messages about your anticipation, plans and later, show specific
information! Of course if you own a website, consider creating a special area
to advertise the concert with a hot-link to the artist's home page (if any).
Ask from the media to co-sponsor (sharing in work or revenues) or to endorse
the concert for publicity purposes. If they say 'YES' then make sure you include
a '..co-sponsored by..' message in the flyers and other promotional material..
By M.Mark
| 
