How To Write Ads That Will
Convert A Prospect Into A Customer
You've been quite some time at the Internet, marketing your products, or other's
products and running multiple Google adwords campaigns. Although your market
is a competitive market, your sales letter is amazing, your ads are targeted,
your landing pages are specific and well designed, you offer free ebooks to
tempt your potential customers, but still you cannot convert your visitors into
customers. What is happening? If this is you then keep reading.
Ok, first stop crying please. I know it's frustrating to work
hard and get no results but there is light at the end of the tunnel. Here are
some tips that will help you write killer ads that will convert prospects into
customers.
There are many factors that affect the quality of your ads especially when
using adwords campaigns. Here's an example of a three line ad and how to write
it:
Line 1: This is the headline. It's so important to write a
good compelling headline. I will assume you already know this. Now, try to use
as many targeted keywords and search terms as you can. That means you have to
do some keyword research on your topic before you start writing your ad. If
you don't use specific and well targeted keywords when writing your headline
your ad is bound to fail.
Line 2: Main text. Here you have to tell your prospects/potential
customers exactly what to expect when they click your ad. Don't use all caps.
You may capitalize the first letter of every word, that's ok. You also have
to create interest here. State a fact, a solution to the problem. Create desire
and an emotional attachment. What will your product help the customer do? How
quickly can your product help the customers accomplish their goal? Don't be
afraid to use cliches like "How To..", "Amazing..", "Top
selling.." etc. They do work.
Line 3: Call to action. Tell the readers why they should immediately
click your ad. Maybe because they will miss some important offer or something
like that. Maybe because you offer free shipping for the next 7 days. Maybe
because you throw 3 exclusive bonuses. Can you find a clear and cool reason
for your call of action? Use it here.
Do not forget to proof-read your ads again and again before publishing.
Landing pages
Yes, landing pages are important. Especially if you are on Google adwords
campaigns. You should know that your landing pages affect your overall quality
score of your ads too, according to Google. Do you have any idea how frustrating
can be to decide to click to a quality ad that points to a lousy landing page?
Another bad example would be to "hide" your product under adsense
ads, images or text. Try to help your visitors to see exactly what they want
when they land on your page.
Here is an unusual way to create and test your ads without going through the
pain of proof-reading, revising and testing over and over again. This unique
ad writing
software will help you write killer ads and instantly test their effectiveness.
It will help you proof-read your ads and allow you to compare them in milliseconds
with thousands of other similar ads written by others. It will then tell how
much your ad scored. That way you will know how your ads will perform before
you even publish them!
Source: http://www.digitalstarproducts.com/star/-detail-60.html
By M.Markell
| 
